Tag: Avondale

The Alley Chicago celebrates its 45th year anniversary in June

After developing an interest in business as a high school student at Holy Name Cathedral, Mark Thomas launched the Alley Chicago, an iconic family-owned business that served Lakeview for over forty years at Belmont Avenue and Clark Street.

Last year, the business moved to Avondale and is now located at 2620 W. Fletcher Street (pictured above). A retail and manufacturing operation, the Alley Chicago designs and sells counter-culture leather, footwear, jewelry, belt buckles, and t-shirts.

It’s well-known for its vast collection of Goth, Punk, Metal, Motorcycle, and Chicago merchandise. The business also carries a wide variety of products so it’s a great place to look for and purchase items—especially as we look for opportunities to support small businesses during the pandemic.

On June 6, 2021, the Alley Chicago will celebrate its 45th anniversary in business. Stay tuned for more details about how you can celebrate this remarkable achievement.

The Alley Chicago prides itself on being a safe and accepting environment for people of all backgrounds and lifestyle orientations. Recently, the business sponsored a transgender and gender fluid fashion show at Water Tower Place.

And while many of its customers experienced being judged by society for being different, they reported feeling welcomed, accepted, and valued at the Alley Chicago.

Over the course of its history, the business has employed 3,000 people in good jobs where they learned essential skills like how to manage the store, make purchasing decisions, and evaluate inventory. Encouraging entrepreneurship has always been an important goal of the owner, Mark Thomas.

Indeed, seeing about three hundred employees return to the business unexpectedly during a store closing in 2016 and learning many of them had started their own businesses is a development that Thomas considers to be one of his greatest achievements.

Currently, the business has a staff of ten people due to a major part of its business shifting to online sales.

In addition to serving as an attractive neighborhood destination, the business supports the artist community by providing approximately one hundred and twenty loft studio work spaces via its sister business, the Art Colony.

The Alley Chicago is currently open and following all of the COVID-19 protocols including mask-wearing, social distancing, and providing hand sanitizer.

North Branch Works members and supporters can help the Alley Chicago by visiting regularly. You can also pick up the latest merchandise from its online store.

Please follow the business on Twitter and Facebook.

We’re excited to work with the Alley Chicago and businesses in the thriving Belmont Avenue/Rockwell Street district to ensure the area remains a great place to work and do business.

North Branch Works is pleased to welcome the business as a new member. With questions and to connect with the Alley Chicago, please reach out to Mark Thomas, mark@thealley.com

Four Star Family Cyclery improves lives during COVID-19

After overcoming a fear of cycling, Elsbeth Cool (pictured above) purchased her first cargo bike as an adult, taking a leap that ultimately inspired her to launch a small business selling cargo bikes.

Now, as the owner of Four Star Family Cyclery, she gets to help customers and their families experience the many benefits of choosing to bike for everyday transportation.

A woman-owned, family business in Avondale, Four Star Family Cyclery specializes in selling cargo, family, and electric-assist bikes. And you can also stop in to rent a bike and for bike accessories, including helmets, locks, and general repairs like having a flat fixed.

And if you haven’t heard of cargo bikes, they are bikes that have been adapted so they can carry heavy and bulky loads, including passengers like children. They vary by design and come in two, three, or four-wheel forms and with or without electric assistance.

Four Star Family Cyclery opened its doors in 2016, operating in a 700 sq. foot space on Western Avenue. Because few bike shops in Chicago would carry cargo bikes at the time, Elsbeth courageously started on a small scale.

Once the business succeeded, it needed a larger space. Elsbeth desired a location in a family-friendly neighborhood with walkable streets. As it happened, Four Star Family Cyclery moved to its current location, (3101 W. Diversey Ave. see below), which is in front of the CTA’s #76 Diversey Bus stop at Albany St., right before the onset of COVID-19.

Although the pandemic created uncertainty before peak bicycling season in Chicago, the good news is the company has been extremely busy keeping up with strong demand. And by encouraging a healthy, sustainable and socially-distant way of getting around, the business is making a major contribution to the city as the local economy recovers.

Four Star Family Cyclery is committed to providing customers with high-quality, individualized attention. That’s the primary reason new customers are asked to sign up for hourly appointments at no cost, which you can do here.

If you sign up for an appointment, you’ll receive an hour to talk about bikes with Elsbeth as well as the opportunity to do test rides on scenic Logan Boulevard.

There’s nothing Elsbeth and her team enjoy more than helping people who haven’t biked in years gain the confidence necessary to become year-round cyclists. It’s common for the team to hear customers love their cargo bikes so much they ride them frequently and often sell their cars.

And Four Star Family Cyclery is exactly the type of sustainable business that North Branch Works is working hard to support through our advocacy for policies that create a business-friendly climate and by connecting local businesses to each other for mutually beneficial economic development.

If you’d like to explore the variety of cargo bikes, need bike accessories, or have questions about biking, please contact Elsbeth at elsbeth@fourstarfamilycyclery.com, 224-358-5455.

Image credits: Four Star Family Cyclery